About us

Founded by a team of PhDs in Life Sciences now working across research and industry, .what.if. was born from a shared conviction: that data should empower discovery — not delay it.


We believe in the transformative power of Business Intelligence and in its ability to simplify, accelerate, and elevate scientific and academic processes.

Our work is driven by a deep love for science and a profound respect for the professionals behind it — researchers, clinicians, and analysts who dedicate countless hours to understanding the world through data.


At .what.if., we exist to give that time back — helping experts focus on what truly matters: innovation, insight, and impact.

Our vision

We envision a world where data empowers, not overwhelms. A world where scientists, educators, and health professionals can focus on thinking, discovering, and creating, while Business Intelligence takes care of the complexity behind the scenes.


At .what.if., we aim to make data literacy universal — turning insight into action, and action into progress.

This belief is reflected in our legal name, Ubiquitous BI, because we envision a world where Business Intelligence is everywhere — seamlessly embedded in research, education, and decision-making.

LEARN. deeply

We create learning experiences that connect knowledge with practice, enabling people to truly understand data and its potential.

BUILD. confidently

We turn learning into action — designing BI solutions that streamline workflows, enhance collaboration, and reveal clarity.

DECIDE. wisely

We help individuals and institutions make informed, confident decisions — transforming data into meaningful outcomes.

Our Managing Team

Testimonials